Kuiperbelt develops and designs e-bikes and a complete range of accessories to cater the lifestyle of any conscious commuter. It is a young brand based in Sweden and with a Chinese heritage.

After a short but successful pre-release back in China, Kuiperbelt assigned New Studio to prepare and recharge the brand with all tools needed to be launched on the European market.

The brand identity was developed and updated for both the practical use in any kind of branding or communication purpose, but it was also visually re-positioned to emphasise the brand values and targeted market position.