Design Director and partner at New Studio of Fine Imagineering with over nineteen years of experience working with branding, type design, packaging and retail/online concepts for clients such as IKEA, H&M, Lindex, Axfood, Kjell & Company, Clas Ohlson, Apoteket, Circle K, AMFF, Vasakronan, Niam, Alcro, Sandvik, Reitan, Elfa and many more.